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Besides dating service, dating sites are now trying new product around wedding such as B2C shop online.

For example, Jiayuan created their online shop “Que” by the end of last year, providing relevant service like wedding ceremony, photography.

Marriage and family counselor was recognized by Chinese government in 2007.

With the permission by government, this market will expand faster in the near future.

The data from i Research shows the market size of China online dating sites will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with an annual average compound growth rate of 31.3%, way higher than that of US market which is 3.4%.

As shown in the table, the market is quite mature with a highly concentration level.

In 2012, the biggest 3 website take 73.7% of the market, at the same time, the first 10 websites have occupied 93.81%.

The No.1 site, Jiayuan, has only about 550,000 paying users every month, with 35 million users in total.

The percentage of paying users is only 1.6% This is a typical design of Chinese dating site: basic personal data + interaction.

However, the four options here, “send text”, “say hello”, “send gift” and “follow her” are not enough attractive.

When I see this, I feel that the profile like reading specifications of a machine.

After marriage, couples also have needs like consultancy which can be integrated into these sites. Searching among tens of millions of candidates from different walks of life, from young to old…

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