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Research conducted by Schau and Gilly (2003) demonstrated that consumers utilize personal website postings to learn about themselves and communicate aspects of their identities to others.
Moreover, "if identity is truly a social phenomenon as intimated by the symbolic interactionist perspective (Blumer, 1969; Cooley, 1902; Mead, 1934), then feedback from others would be an important part of the identity creation and re-creation process"(Yurchisin, Watchravesringkan, & Mc Cable, 2005, p736).
Within the realm of Internet dating additional research should be conducted on ways individuals choose to re-frame their identities in light of the potentially artificial environment that dating anonymously might elicit.
Previously conducted research has suggested that virtual reality is enveloped within physical reality.
This article clarifies issues surrounding the phenomenon of Internet dating.
These issues will be examined in a review of present literature referencing Internet dating.
The rapid expansion of single person households, especially among professional classes who are most likely to have Internet access in their homes, provides a context for this phenomenon.
Internet dating itself can be characterized by a "seamless movement between reading descriptions, writing responses, and exchanging messages.
Compared to the effort, awkwardness, risks, and physical embarrassments often associated with 'real world' dating, the Internet can provide some advantages" (Hardey, 2002, p572).
Moreover, Internet dating can be viewed as a potential advancement of the use of new technologies in the postmodern world.
Marked by constant change, postmodern society now "infiltrates every sphere of social life" (Morgado, 1996, p44).
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One such developing interest to researchers is the way humans create and re-create their personal identities.